Medikair.tn — AI-Driven B2B Dental E-commerce
A B2B dental supply platform built around a recommendation engine that behaves less like a catalogue and more like a virtual supply advisor for dental practices.
Medikair.tn distributes medical equipment and needed to move its dental range online for practices, clinics, and labs. The brief went past a standard storefront: the platform had to learn a practice's ordering habits, suggest restocks before they ran out, and propose equipment matched to the practitioner's speciality. I took it from specification through to delivery — a headless microservices architecture, a multi-level B2B catalogue with technical attributes and regulatory documents, a hierarchical ordering workflow for clinics, and an AI layer built in stages: content-based recommendations first, then collaborative filtering, K-Means behavioural segmentation, time-series reorder/churn prediction, and an NLP assistant grounded in the product documentation. It ships as two applications — the customer storefront at medikair.tn and the administration panel at admin.medikair.tn — both deployed locally on a self-hosted server rather than cloud infrastructure.
- —Hybrid recommender (content-based + collaborative) driving cross-sell in cart, up-sell on product pages, and predictive restock emails
- —K-Means customer segmentation on real purchase behaviour rather than declared status
- —Time-series prediction of consumable stock-out dates to trigger proactive reorder alerts
- —B2B ordering tunnel: persistent cart, CSV/Excel bulk order, one-click reorder, clinic-level validation workflow
- —Faceted search with typo tolerance and medical synonyms (Elasticsearch/Algolia class)
- —MLOps pipeline: ETL over historical orders and clicks, periodic retraining, models served over REST
- —Security & compliance: TLS 1.3, AES-256 at rest, GDPR, MFA for admin accounts, HDS-grade hosting where health data is involved
- 1. Framing & design — UX/UI mockups, detailed technical spec, architecture decisions4 weeks
- 2. MVP development — E-commerce core, catalogue, checkout tunnel, essential back-office12 weeks
- 3. AI integration (V1) — Content-based recommendation engine + behavioural data collection6 weeks
- 4. QA & testing — Load testing, security audit, business validation4 weeks
- 5. Launch & run — Go-live, monitoring, collaborative-filtering iterationsContinuous
- — 2 applications — storefront + admin
- — 3-click consumable reorder flow
- — 26-week delivery, spec to launch
